Writing my mission statement, second word.
My first word that must be in my mission statement has been established to be “integrity.” As I think about other important and meaningful words, I was thinking about what a flower order must mean to a consumer. When they order flowers there is an important implied message with the flowers. These messages can be for many different occasions, sympathy, birthday, apologies, weddings, etc. In addition to the simple natural beauty of flowers, they deliver a message and an “expression”. I think that word, expression, needs to be a part of my mission statement as well.
I received an order from one of my favorite customers that knows how to “express” with flowers. She fought and won a war with cancer. She completely understands the importance of “expression” probably better than most. Her order was an “expression” for a friend’s birthday. She requested that I deliver an ugly, almost dead arrangement with an over-the-hill balloon at a specific time on Friday morning. I agreed to do this for her. It seems that there is a group of women that get together faithfully every Friday morning for coffee at one of their homes. Yes, every Friday morning! She couldn’t stop giggling as she was talking about how much fun it would be when they were all there and a delivery was made of ugly, dead flowers, and a balloon. It seems practical jokes are common in this fun group of women. Her expressions? She is expressing love and fun for her friend.
Yes, I think “expression” is a must in my mission statement.
